While many businesses find themselves in an economic crisis amid the COVID-19 epidemic, it is crucial to be proactive and act as soon as possible.

Here are five things you can do right now to maximise your chances for coming through a crisis:

  1. Take hold of the opportunity – and grow when others are contracting
  2. Know your advocates internally and externally and get them close
  3. Address the problem head-on and explain the impacts as soon as you can
  4. Secure your capital and cash flow – raise debt to be ready for the opportunity
  5. Do not be afraid to be fearless